Broadway Tower: The Ultimate Guide to Visiting the Cotswolds’ Iconic Folly
- cotswoldinsideruk
- Apr 5
- 4 min read
Perched high on a windswept hill above the charming village of Broadway, Broadway Tower is one of the most iconic landmarks in the Cotswolds. With sweeping views, a fascinating history, and scenic walking routes nearby, it's a must-visit spot whether you're here for a day trip or a longer stay.
In this guide, we’ll take you through everything you need to know to plan your visit to Broadway Tower, and how to make the most of your trip to the Cotswolds.
What is Broadway Tower, and why is it one of the most visited landmarks in the Cotswolds?
Constructed in 1798 for the Earl of Coventry, the question of who built Broadway Tower is often asked by visitors intrigued by its unique design. Conceived as a decorative folly, Broadway Tower was the brainchild of famed landscape designer Capability Brown and architect James Wyatt. Its lofty position on Beacon Hill, one of the highest points in the Cotswolds, offers jaw-dropping views—on a clear day, you can see as many as 16 counties.
But there’s more to the tower than just its dramatic location.
Legend has it that Lady Coventry, living some 22 miles away at Croome Court, wondered if a beacon lit on this distant hill could be seen from her estate. Her husband, George William, 6th Earl of Coventry, took this as a challenge and had the tower built to test it. When a light was lit at the top, it was visible from Croome—proving the point and leaving the Cotswolds with one of its most recognisable buildings.
Over the years, the tower has also served as a holiday retreat for artists like William Morris, and as a Royal Observer Corps bunker during the Cold War. Today, it stands as a beautifully preserved window into the region’s past.
Things to Do at Broadway Tower
🏰 Climb the Tower
Inside, each level of the tower explores a different chapter of its story—from its origins in the arts and crafts movement to its wartime role. The rooftop offers a stunning 360-degree view over the rolling hills of the Cotswolds.
🦌 Visit the Deer Park
The surrounding Broadway Tower Park is home to a small herd of red deer. A stroll through the grounds gives you the chance to see them grazing in peaceful, natural surroundings.
☕ Two Café Options – Including a Hidden Gem
There are two cafés and shops on site, and most visitors head straight to the one you see when you first arrive at the car park—Morris & Brown Café, which is lovely and convenient.
But for those in the know, there’s also a newer café and shop tucked away further down the hill. It’s often much quieter, and in my opinion, the café is nicer too. The food is excellent, and it makes for a peaceful place to stop before or after your walk. The route to the tower is a little longer from there—around five extra minutes—but still very manageable.
🚶 Take a Scenic Walk
One of the best ways to experience the area is the Broadway to Broadway Tower circular walk. About 4 miles round trip, this route weaves through open fields and wooded paths with picture-perfect countryside views. It's particularly beautiful in the early morning or late afternoon light.
How to Get to Broadway Tower
🚶 From Broadway Village
Begin your walk in Broadway village, following signposted footpaths through fields and woods. It’s about 45–60 minutes each way and is well worth the effort for those who enjoy walking.
🚗 By Car
The easiest option is to drive to the tower itself. There’s a car park at Broadway Tower Country Park, and from there, it’s just a short walk up to the tower entrance. Parking charges apply.
📍 Sat Nav postcode: WR12 7LB
Best Time to Visit
Broadway Tower is open year-round, but spring and autumn are especially beautiful. Wildflowers in April and May, or golden trees in October, make for stunning views. To avoid the crowds, try visiting on weekdays or earlier in the morning.
Make a Day of It: Explore Broadway Village
After the tower, make your way back to Broadway, one of the most charming villages in the Cotswolds. With its honey-stone cottages, boutique shops, and traditional tearooms, it’s an ideal place to spend the afternoon.
Highlights in Broadway:
Browse local art galleries and gift shops
Enjoy lunch at Russell’s of Broadway or a cream tea at Tisanes
Visit Broadway Museum & Art Gallery for a glimpse into local history
Other Attractions Nearby
Snowshill Manor – a quirky National Trust property filled with an extraordinary collection of objects
Chipping Campden – a historic market town with lovely walks and old-world charm
Cotswold Lavender – in bloom during summer, perfect for photo lovers
Insider Tips
Wear good walking shoes if you plan to hike from Broadway
Dogs are welcome on leads across most of the park
Book your tower entry online during busy months to avoid queues
Bring binoculars – the views are worth zooming in on
Final Thoughts
Broadway Tower combines sweeping Cotswold views, rich history, and scenic walking opportunities into one perfect stop. Whether you’re staying nearby or passing through, it’s an ideal place to take in the very best of the Cotswolds landscape.
If you are planning on visiting Broadway Tower, check out our article on the most picturesque villages in the Cotswolds, and make the most of your day!
Or you may like our one day North Cotswolds itinerary, which includes Broadway Tower!
Frequently Asked Questions
Who owns Broadway Tower?
Broadway Tower is privately owned but open to the public through Broadway Tower Country Park. The site is run by a local estate and includes a visitor centre, tower access, deer park, and café.
Where is Broadway Tower?
Broadway Tower is located on Beacon Hill near the village of Broadway in the northern Cotswolds, Worcestershire. It’s one of the highest points in the Cotswolds and offers stunning panoramic views.
What is Broadway Tower?
Broadway Tower is an 18th-century folly built in 1798 as a decorative landmark. It was designed by James Wyatt for the 6th Earl of Coventry and is known for its striking views and historical role as a lookout and Cold War observation post.
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